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Director, External Relations

Johnson City, TX, US, 78636

PHYSICAL OFFICE LOCATION: PEC Headquarters – 201 South Avenue F, Johnson City, TX 78636

 

Hybrid work options available    

Position open until filled. 

 

 

Position Summary

This position is responsible for directing the External Relations activities and developing the Cooperative’s strategic initiatives to be utilized for external entities, including legislative, national, regional, and local governments, members, and community associations and internal audiences.

 

 

 

Essential Duties and Responsibilities

  • Design, develop and implement the execution of external corporate communications, marketing plans, and community engagement to support and align with the organization’s strategic goals
  • Develop, implement, and oversee a strategic plan for the Cooperative spokespersons
  • Direct the development and execution of internal employee communications, including content generation and design
  • Create and implement marketing plans, including product and services positioning, campaign strategies and market strategy insights
  • Utilize comprehensive market analysis and insights to develop and deliver targeted marketing initiatives and campaigns
  • Provide product and service support in order to establish proper channels of information and communication
  • Design, develop and implement the execution of external corporate communications, marketing plans, and community engagement to support and align with the organization’s strategic goals
  • Develop, implement, and oversee a strategic plan for the Cooperative spokespersons
  • Direct the development and execution of internal employee communications, including content generation and design
  • Create and implement marketing plans, including product and services positioning, campaign strategies and market strategy insights
  • Utilize comprehensive market analysis and insights to develop and deliver targeted marketing initiatives and campaigns
  • Provide product and service support in order to establish proper channels of information and communication
  • Proactively lead team of professionals to translate strategic business objectives into engaging campaigns
  • Oversee development and execution of branding and advertising for company events
  • Work with executive management team on projects related to community and media relations, business communications, success stories, online presence and branding footprints
  • Oversee development of promotional advertising campaigns for the cooperative using digital mediums, new media and traditional print platforms
  • Promote cooperative products and services through effective community and public relations and advertising
  • Administer, analyze, implement corporate research projects
  • Analyze communication initiatives, plans, messaging and creative design
  • Collaborate with senior management and serve as a resource on issues that impact external, internal and digital marketing plans
  • Develop and proactively execute media and public relations responses, and emergency communications
  • Develop Cooperative speeches, presentations, talking points, press releases and press briefings
  • Direct content, messaging, design and functionality of the cooperative’s website
  • Develop and direct social media and member email strategies
  • Establish effective media, business partner and marketing affiliate relationships
  • Provide employees with guidance in handling difficult or complex problems and in resolving escalated complaints or disputes
  • Implement corporate and departmental policies, procedures and service standards in conjunction with management
  • Discuss job performance problems with employees to identify causes and issues and work to resolve problems
  • Teach and instruct employees in job duties and company policies or arrange for training to be provided
  • Evaluate employees' job performance and conformance to regulations and recommend appropriate personnel action
  • Recruit, instruct, coach and supervise subordinates
  • Interpret and communicate work procedures and company policies to staff
  • Develop and review operating procedures
  • Develop and manage department budget
  • Establish work priorities and activities
  • Recommend promotions, transfers, hires and other disciplinary action
  • Establish metrics and prepare monthly reports
  • Coordinate activities with other departments

 

 

• Maintain the security of confidential information

• Stay abreast of advances in technology

• Demonstrate regular and prompt attendance

• Performs other related duties as necessary or assigned.

 

 

 

Supervisory and/or Leadership Responsibilities

A full range of supervisory activities, training, evaluation, counseling and recommendation for termination. This includes, but is not limited to, effectively communicating organizational policies and other information to subordinates, ensuring that employees have a clear understanding of their responsibilities.

 

 

 

Knowledge, Skills and Abilities

  • Knowledge of business and management principles including strategic planning, resource allocation, leadership techniques and budgeting
  • Knowledge of using computer systems, which may include setting up and using hardware and software programs, entering data or processing information
  • Knowledge of principles and processes for providing customer service
  • Knowledge of program planning and administration
  • Skilled in creating executive presentations, especially in PowerPoint format
  • Skilled in managing staff in a corporate, matrixed organization
  • Skilled in developing and executing effective multi-media communication plans
  • Skilled in monitoring and managing performance
  • Skilled in establishing and communicating performance expectations and metrics
  • Skilled in time management
  • Skilled in prioritizing and managing changing priorities
  • Skilled in anticipating, identifying, analyzing and resolving conflict and problems
  • Ability to work non-traditional hours as needed
  • Ability to communicate effectively verbally and in writing
  • Ability to listen and understand information verbally and in writing
  • Ability to analyze and implement consumer and competitive research data

 

 

 

Minimum Qualifications - (Education, Experience, Certification, & Licensing)

  • Bachelor’s Degree in a related field
  • Directly related experience may substitute for education
  • Ten years of experience in implementing marketing and communications activities, including three years of supervisory / management experience
  • Electric utility industry experience preferred
  • Valid Texas Driver’s License

 

 

 

Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

  • The employee may be required to stand, reach with hands and arms, stoop and kneel
  • The employee may be required to sit or stand for long periods of time
  • The employee may be required to lift, carry, push, pull or move up to 25 pounds
  • The employee may be required to travel
  • Exempt employees receive a fixed bi-weekly salary to compensate them for all hours worked during each pay period
  • The employee may be required to work more than 40 hours per week

 

 

This description is intended to indicate the kinds of tasks and levels of work difficulty required of the position given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of management to assign, direct and control the work of employees under supervision. The listing of essential duties and responsibilities shall not be held to exclude other duties that may be assigned based on the needs of the Cooperative.

 

 

 

 

 

Pedernales Electric Cooperative is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability, protected Veteran status, age, or any other characteristic protected by law.

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